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RVCA

05/18/2009

A Fairly successful clothing brand that crosses over genres and mediums from xtreme sports into music, showcasing work from upcoming artists and supporting growing individuals in their particular fields, from the ultimate fighting championship to surfing. I see how the brand runs some parallels with the raygun magazine giving less know people a chance to shine thought its Artist network program (ANP). The Artist Network Program, is an ongoing program developed to showcase the talent of established as well as unknown artists who inspire our generation. Through the course of this program, RVCA donates partial proceeds from designs sold to each artist’s charity of choice. This is something rarely seeing in the clothing industry, and I see contributing to their growing success, they keep their ears the the ground take a broad spectrum of influences. I love the fact they allow unsung artists a big step up towards being recognized and respected in their own field of art, not to mention i love their illustration work for their clothes

rvca rvca2 rvca 3

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